Each social network determines what counts as a “view” a little differently, but usually, even a few seconds of watch time counts as a “view.” If you’re creating videos (you’re creating videos, right?), you want to know how many people are watching them. Multiply by 100 to get your virality rate as a percentage. To calculate virality rate, divide a post’s number of shares by its impressions. So virality rate measures how your content is spreading exponentially. Remember that every time someone shares your content, it achieves a fresh set of impressions via their audience. However, virality rate calculates shares as a percentage of impressions rather than as a percentage of followers. Virality rate is similar to amplification rate in that it measures how much your content is shared. Multiply by 100 to get your amplification rate as a percentage. To calculate amplification rate, divide a post’s total number of shares by your total number of followers. Amplification rateĪmplification Rate is the ratio of shares per post to the number of overall followers.Ĭoined by Avinash Kaushik, author and digital marketing evangelist at Google, amplification is “the rate at which your followers take your content and share it through their networks.”īasically, the higher your amplification rate, the more your followers are expanding your reach for you. Note: These benchmarks are based on engagements as a percentage of followers. So many, in fact, that we dedicated a whole blog post to the many ways to measure engagement rate. So, there are multiple ways to calculate engagement. Plus, you might get engagement from people who don’t (yet) follow you. But remember that not all your followers will see each post. You might want to calculate engagement relative to your number of followers. Engagement RateĮngagement Rate measures the number of engagements (reactions, comments and shares) your content gets as a percentage of your audience. Social media engagement metrics show how much people interact with your content, as opposed to just seeing it. Note: You can track your competitors’ progress the same way if you want to benchmark your performance. Then divide that number by your total audience (on each platform) and multiply by 100 to get your audience growth rate percentage. To calculate your audience growth rate, track your net new followers (on each platform) over a reporting period. So when you’re just starting out, getting 10 or 100 new followers in a month can give you a high growth rate.īut once you have a larger existing audience, you need more new followers to maintain that momentum. Instead, it measures your new followers as a percentage of your total audience. It’s not a simple count of your new followers. Audience growth rateĪudience growth rate measures how many new followers your brand gets on social media within a certain amount of time. Do some digging to see if you can understand why it’s so sticky. It can be higher than reach because the same person might look at your content more than once.Īn especially high level of impressions compared to reach means people are looking at a post multiple times. Impressions indicates the number of times people saw your content. If a lot of non-followers are seeing your content, that means it’s being shared or doing well in the algorithms, or both. It’s a good idea to monitor your average reach, as well as the reach of each individual post, story, or video.Ī valuable subset of this metric is to look at what percentage of your reach is made up of followers vs. Reach is simply the number of people who see your content. These numbers show how many people see your content and how much attention your brand gets on social media. 16 most important social media metrics to track in 2022 Awareness metrics Helping you understand everything from how many people see your content all the way through to how much money you earn from social media, metrics are the building blocks for ongoing improvement and growth. Social media metrics are the data points that show you how well your social media strategy is performing. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.
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